Mobile In-Store Payments
After designing and releasing the PayPal WindowsPhone application, I transitioned into Android. PayPal had previously outsourced all Android design and development and wanted to bring those functions in-house. Of most importance, PayPal was ready to become a mobile payment leader and allow people to use their phones to pay in stores.
Role
Design Lead for conceptualization and project
Project and usability testing planningDevelop Android design team
Android design lead and UX designer for the project
Co-lead with iOS design lead on ideation, information architecture, design direction, and decisions
Project and usability testing planning
Challenge
Version 4 of the PayPal App
Evolve the existing PayPal mobile app into one that is consumer focused
Place additional emphasis on making purchases in brick-and-mortar stores
Introduce the concept of a digital wallet
Introduce offers
Design an app that respects the Android design language
Rearchitect the Information
Collaborating across platform teams, we recorded the information architecture of the version 4 application and worked on rearranging its structure while adding new features to address our challenge.
Solution
Outcomes
We launched the 5.0 version of the PayPal app in September 2013, and the Android community gave recognition that PayPal now had an app designed for Android. Ratings have averaged above four stars since its release, and PayPal experienced increases in; app downloads (Android has since surpassed IOS for downloads), recurring app usage, financial instruments in accounts, and mobile transactions and revenue.
"First and foremost is an entirely new design that is simpler and better fits in with the latest Android design looks."
— Android Central
"These new apps prove that PayPal can both innovate with new features while also making its current technology far more user-friendly”
— VentureBeat
"Both apps have been redesigned, but it's the Android app that's especially pretty. It adheres largely to the updated Holo guidelines set forth by Google...”
— MobileSyrup